- Crypto Community Apps: Discord vs Slack
*The following article was inspired by this tweet on Twitter
Community-building has proven itself to be quite pivotal in the adoption and success rate of cryptocurrencies, ICO’s and crypto assets.
The stronger the community backing a coin, the more resilient it seems to become during price fluctuations or market downturns.
Although there are no “formal” community applications for crypto enthusiasts (e.g. Jive, Lithium, Yammer, etc.), there are messenger apps that are being used to do build community — Telegram, WhatsApp, Facebook Messenger, WeChat, etc.
Unfortunately, most common messenger apps become noisy and unmanageable after 100–150 users.
They’re great for 1:1 or small group conversations in real-time, but not so great if there are multiple conversations going on in a single window. It becomes hard to keep up for most users.
Since successful CC’s can amass more than 150 users in a very short period of time, if you’re looking to build community (not just a following), communication needs to be more organized and strategic. The tool leveraged.
Slack has been able to separate itself from the pack when it comes to moving beyond normal messenger apps. However, since Slack’s current business model focuses more on enterprise teams, and not necessarily community-building, the lack of features and accessibility on their free tier has stunted the growth of a lot of CC’s.
“That’s why Slack didn’t work for us, we were losing chat history due to the 10k message history paywall. Losing 3-month old discussions was not good.” ~Member of btcchat.slack.com
This is where Discord comes in. Discord is (currently) a free communication tool designed for gamers, but is quickly becoming popular among CC’s.
The reason Discord has potential is because it provides the following features for free: external link warning, the ability to group channels into categories with granular permissions, and simple role creation & assignment.
Also, Discord is built for gamers, so the sense of speed and audio/video quality is incredibly smooth. No gamer enjoys audio delays.
These features up the notch in community management online. Some of the other features we enjoy also include: audio channels, single account access to all servers, bot integration via Zapier — the native bot marketplace could benefit from more business/productivity apps.
For these, Discord has a lot of potential to disrupt Slack if they ever decide to release an enterprise plan. Unfortunately, they’re not quite “enterprise ready” just yet, but any community builder should keep any eye out for this application as gaming elements (e.g. gamification) lend themselves well to building highly engaged communities.
Are you crypto user on Discord or Slack? What has your experience been like? Would you like us to review other apps? We’d love to hear, share below!
- Date of publication:
- Wed, 02/14/2018 - 00:21
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