Waves will enable you to make custom tokens, which means you can launch your own cryptocurrencies. You can also decentralize trading and crowdfunding, as it will come with integrated fiat currency gateways like USD/EUR/CNY right in your wallet.
You will be able to launch ICOs to fund your projects from around the world in a matter of minutes, without going through intensive cryptocurrency coding. This will make life easier for startups and open up a new era of community-backed projects.
The Waves cryptocurrency (WAVES) has real world tradable value on various exchanges.