- Promote your brand by using Animated Videos
Animated videos convey the message in more relatable way. The better appeal of visual medium attracts one and all. In the US market alone, the number of video posts per person has increased by 94%. With Facebook and other social media handles reporting 4bn video streams per day, the use of animated videos as a marketing tool is certainly a time-relevant approach.
Here’s some numbers that show how videos are changing the game for better for the businesses (Source: Dreamgrow) :
- Including video enhances the conversions on a landing page by 80%
- 64% users show positive interest in the product after watching a video
- About 1/3 of time spent online is dedicated to watching videos
- More than half of the decision makers fathom more about the product after seeing it in a video
If these numbers are yet to excite you enough, explained here are the pointers that suggest the importance of using animated videos for promoting the brand.
a. Improves customer engagement
Animated explainer videos are woven around stories the customers can easily identify with. They feel they have something really important for them in the video which they should not miss. This effort to making customers feel connected can be strengthened further by inserting encouraging CTAs at various points during or after the video. CTAs can be like — ask a question, enter to win, fill a form, or just watch another video to achieve better customer engagement and to garner responses from the audiences.
b. Drives traffic
Animated videos made with useful information and optimized for SEO, can contribute to enhancing visibility on the search engine. Thus, the chances to drive more traffic are fairly increased. It is for this reason that the online platforms, these days, prefer to have a small video embedded alongside the content written. Google Analytics reports also indicate the usefulness of videos in registering increase in number of visitors.
c. Expands reach
Improved search engine rankings can be put to use for reaching to more audiences that remained untapped. Thus, the reach of the web property scores improvement and adds to its popularity, which in turn helps in improving the revenue figures by increasing the number of conversions per promotion campaign.
d. Helps utilize different channels
YouTube presence is considered to be an important factor in the success of promotion plan due to its phenomenal reach amongst the end users. Other platforms like movie festivals, etc are also utilized for grabbing attention of people coming there. So, making use of such video-oriented channels becomes possible with explainer animated videos.
Examples of use of animated videos for brand promotion
Sony Corporation used animated video to be played in BAFTA to promote their offering PlayStation. This diversified business did it brilliantly with the help of animated video and using it in such a platform where it held lot of relevance.
Coca Cola used Coca Cola Connect, a website built on Google’s platform to help audiences know about the company and its products in much better way. Use of animated videos in this website is done artistically to help audiences identify with the brand better.
Microsoft Corporation, in an attempt to foray into the cloud technology market, made use of animated videos to tell people about the uniqueness of its cloud and its privacy features.
The instances are many, and one common thing noticeable is that animated videos are gaining popularity amongst the market leaders, and thus, the small players following the visionaries is going to be something natural to expect.eventually are natural to follow.
Animation is one popular tool that is being used extensively for delivering more tangible experience to the audiences. As they say, pictures are more powerful than words, and when these pictures start talking, their power definitely improves for better. What readers can make out from a line or a full-blown text is anytime lower in clarity than what animated characters will say and convey. Thus, better ability to connect with the audience is the reason why it is advised to promote the brand using animated videos.
Originally published at yellowobjects.com on February 7, 2018.
- Date of publication:
- Tue, 02/13/2018 - 22:48
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