- Apple Introduces the Apple Hermès “Luxury” AirTag
This isn’t the first time Apple and Hermès partnered to showcase a luxurious product. Something only the top 0.01% of the population could afford. The partnership between these two brands makes Apple a luxury brand.
Screenshot from the Apple Website
Collab between brands is something that happens all the time. But for Apple to continue a partnership with Hermès, a brand that has long been exposed for its cruelty to animals, is very hypocritical for a company that says;
Apple is committed to being 100 percent carbon neutral for its supply chain and products by 2030.
A PETA investigation shows crocodiles crammed into concrete pits and alligators packed into filthy pools — all slaughtered to make luxury accessories such as the Hermès Birkin bag.
In Winnie, Texas, there’s an alligator factory that sends skins to an Hermès-owned tannery. There, PETA’s investigator found alligators kept in fetid water and dank, dark sheds without sunshine, fresh air, clean water, or even basic medical care. At just 1 year old, alligators are shot with a captive bolt gun or crudely cut into while they’re still conscious and able to feel pain. Our investigator documented the following actions by workers there:
* Repeatedly shooting alligators in the head with a captive bolt gun
* Cutting into more than 500 conscious alligators as some struggled to escape
* Stabbing conscious alligators to try to dislocate their vertebrae — even though a manager had admitted that “reptiles will continue to live” after that
The investigator saw alligators continuing to move their legs and tails in the bleed rack and in bloody ice bins several minutes after their attempted slaughter.
After the alligators’ miserable lives and sometimes slow, gruesome deaths, their skins are sent to France and made into “luxury” items such as watchbands.
From a $29 product, the Apple Hermès “Luxury” AirTag is an obscene display of what brands will do to maximize their profit.
This is corporate greed, which is a failure on Apple to champion animal rights, but this isn’t the first time Apple has questionable moral integrity and lacks the moral fortitude to do what is right.
For a time, Apple’s partnership with Foxconn violated Chinese labor law. It was a sweatshop where there were cases of suicides in Foxconn, and literally, Chinese laborers are dying for iPhones.
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Photo by Maksym Tymchyk on Unsplash
Before you even think of buying AirTag Hermès, think of Hermès and its long history of animal cruelty.
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Screenshot from the Apple Website
As I watched an unboxing YouTube video of Apple Hermès “Luxury” AirTag, I am horrified by the mental image of dead animals whose skin will now “house” a $29 device designed to find lost objects. For everything it can do, Apple’s AirTag, when bought with a Hermès engraved logo in its keychain ring, is a symbol of animal cruelty.
While we celebrate Apple’s innovation and its unwavering support for privacy, as it fights Facebook over how it uses our data for profit.
We want to ask Tim Cook to find in his heart to champion the rights of animals who will have to die to make the Apple AirTag appeal to a market that values luxury over doing what is moral.
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- Date of publication:
- Mon, 05/03/2021 - 06:03
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