- Can Augmented Reality Augment Your Business?
Just now·4 min read
Most people are at least passingly familiar with Augmented Reality, and have engaged with its gamification aspect via consumer-driven experiences such as Pokémon Go — but that’s only the tip of the iceberg. Understanding AR — as well as its benefits — is key to unlocking exactly how you can best incorporate it into your business and revolutionize your industry.
Pokémon Go in Action. Source: JWorks Tech Blog
Augmented Reality is often mistaken for its more familiar digital cousin Virtual Reality. If you’re more familiar with VR, understand this — while in VR, your actions only impact a false digital world you find yourself immersed in. Conversely, using AR means that you see and, more importantly, interact with the actual world around you. In brief, AR overlays actionable information atop your real-world environment in real-time. This can come in the form of instructions or even the aid of a remote expert to guide you through tasks.
With this primer, we can now address the titular question of how AR might benefit your business.
Before you integrate new technology into your business, it’s important to consider the effects it may have on your most valued organizational metrics. Every business leader has clear definitions for “success” in mind, and as it would be artificial for us to set our own bar as to what AR solutions can do to improve your business. To avoid this “loaded deck” situation, we’ll address the three key areas identified in the article “3 Things Most Successful Businesses Do Right”:
- Most successful businesses know how to optimize the resources available to them and are customer-focused.
Successful businesses have the organizational capability to support critical business objectives.
Successful businesses are flexible, know how to set goals that are feasible to support critical business, and are authentic.
You can’t always have the right expert everywhere you need them at all times, at least not in a traditional sense. Through seamless remote collaboration, not only do you save time and avoid the hassles of travel, any expert on your team can communicate directly with frontline workers through real-time, POV-video calling. As some skills reside solely in the minds of experts aging out of the workforce, if they are at all averse to travel, there’s a distinct hurdle to passing that information along to less-seasoned employees. With AR, this potentially lost knowledge has an outlet to facilitate its transfer.
Mira Connect bridges team communication gaps for true in-the-moment collaboration, auditing, and troubleshooting.
Mira Connect in action.
With digitized workflows that result in data-driven records, you’ll be able to confidently identify trends in your digital activity and promote increased transparency throughout your organization — leading to more support for critical business objectives.
A Mira Flow Data Snapshot.
If health and safety are a concern, critical in the world we live in, you can use these records to heighten compliance, ensuring not only that a function is performed correctly, but safely as well. Additionally, you provide your workforce with the knowledge to accurately follow standard operating procedures. Like guardrails, the presented information ensures actions are completed in accordance with procedures and provides Objective Quality Evidence (OQE) as a worker progresses through a task, delivering confidence to both the operator and management. If you could do anything and know with certainty that you were doing it correctly, what task would ever be out of your reach?
Mira Flow replaces paper checklists to enable hands-free, heads-up workflows that capture data at every step.
Receive effortless task guidance from authored checklists and remote supervisors.
The importance of this flexibility became abundantly clear only a few months into 2020 when most of the global workforce went into pandemic lockdown. This, coupled with severe travel restrictions, forced businesses to redefine the way they communicate information. Bridging distances became less reliant on travel and shifted toward connection via the digital frontier — a place in which AR excels.
The hands-free workflow guidance provided by the Mira Prism Headset means that your experts will always be wherever you need them to be. A change in plan or strategy need not be hindered by geography.
Your customers are living in the 21st Century and working with 21st Century technology, are you?
At Mira, our AR software and hardware options reduce human error while promoting full-team collaboration. You want to be a successful business and we want to provide the tools to get you there.
Ready to Deploy in a matter of days?
Connect with a Mira team member today.
- Date of publication:
- Thu, 04/22/2021 - 13:18
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