- Extend My Runway: An ICO Backed by a Real Business Addressing Real Needs
During the last 24 hours, Jon Warner who is the CEO of Silver Moonshots (“the best environment in the world for addressing the unmet needs of the 50+ age group”), called for:
“much more innovation and the deployment of technology and other new approaches to change unhealthy thinking and behavior.” - Jon Warner
Using technology to change behaviour and deliver measurable outcomes is exactly what Extend My Runway (EMR) is doing. Our up-coming ICO is the means by which we make that vision a reality. Here is more about the EMR story.
On November 9 we launched our minimum viable product with a key client in the semiconductor industry. We call our MVP the Digital Nudging Network (DNN). We are nudging people toward better choices and behaviours.
What’s different about the DNN is that we go beyond famous examples such as opt-in as a default setting, or merely sending reminders, and we genuinely engage people in a way that shapes their choices. We then measure outcomes and iterate our way forward toward even more impactful nudges. The entire process is personalised to you via our COReTEX Ai engine.
EMR’s Proprietary Digital Nudging Network
We want to help people make brain-smart choices that support and develop cognitive abilities peaking later in life. We call this our PEAKs model. Cognitive PEAKs later in life include your ability to:
- Manage complexity. Your growth toward the next-level of adult development unlocks a “higher plane” mindset that enables most to better deal with complexity. (Research from Harvard)
Improve innovative cognition. Researchers in Texas have found this ability often peaks later in life (business scholars see a similar pattern in older entrepreneurs) and we can all strengthen our innovative cognition regardless of age by using the right science-backed approaches.
Act with strategic focus. Research shows that older adults are better at focusing on what’s most important and pushing aside distractions. In comparison, 20 and 30 year olds tend to struggle here.
Employ integrated reasoning. This is your “platinum cognitive capability…. [it] is transformative thinking.” This is what lets you move beyond rote thinking and instead synthesise ideas, reconcile new and novel information with existing knowledge, extract broad principles from complex input, or create new ways of thinking.
What employer today would not want more people who are better at managing complexity, driving innovation, acting with strategic focus, and superb at synthesising ideas or creating new ways of thinking?
We just described many older employees. All of these capabilities PEAK later in life and can be developed with the right science-backed approach. That’s why we are launching an ICO and bringing these revolutionary discoveries to people everywhere.
Science is literally rewriting the story of longevity. We are offering employers science-backed and value-adding reasons to invest in the 50+ workforce.
People are living and working longer, and the world urgently needs innovations that help everyone unlock their longevity dividend.
Our soon-to-be-announced ICO is your opportunity to get involved, support an innovative brain-smart solution, and be amongst the first who experience our COReTEX Ai and the Digital Nudging Network.
Watch this space for more information.
- Date of publication:
- Sat, 11/21/2020 - 20:48
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