- Marketing Automation for Businesses in 2021
Just now·3 min read
Any successful business always has a remarkable sales record of its product or service. Marketing and sales are the integral parts of any business and they are correlated as well. Without sufficient marketing, sales could be lower and vice-versa. When a prospect is passed from marketing to sales, he or she should have familiarity with the brand and product and have a strong urge to complete a purchase. This nurturing process that makes the prospect close to sale could be achieved even more easily and hassle-free with the help of marketing automation. Marketing automation is a system to streamline the marketing activities with the help of technology, thus making a fuss-free system to save marketing time and its budget of a company, thus focus on higher revenue growth.
Step 1: Gather information on the type of business, and its product/brand. Study how the marketing department works and the efficiency of the current system.
Step 2: List out the marketing requirements and the activities that should be automated with the help of the marketing department. This may in general sending out highly personalized emails, tracking customer journey, cross channel messaging, social media marketing, campaign management, content management, integrated Customer Relationship Management (CRM) system, analytics, and reporting, etc.
Step 3: It is always best to start small and grow from there. Analyse the various software available in the market. Choosing a software that is best suited for the business depends on the type of business namely, B2B, B2C, enterprise, medium-small scale, whether it focussed only on mobile marketing, its number of customers in the database, brand/product reputation, the scope of scaling up the business, price of the software, the marketing and technical team available, etc.
Step 4: Once the software and its implementation options are identified, then the company can hire a vendor or implement the system in-house.
Adobe Campaign, a marketing automation software from Adobe, is an enterprise software capable of handling all the marketing requirements of a B2C having a very large customer base.
Marketo, a marketing automation software owned by Adobe and built to help organizations automate and measure marketing engagement, tasks, and workflows.
Salesforce Pardot, a marketing automation software from Salesforce, catering to B2B businesses of any size.
Salesforce Marketing Cloud, a platform to create 1-to-1 customer journeys across email, mobile, ads, and the web. It is best suited for B2C.
Hubspot, basically a Customer Relation Management software having marketing automation features.
Email marketing is still important in business to help reach and connect with the target audience in a personalized way. It is considered that email is a much more professional medium and customers or prospects expect to receive information about products and services through this channel.
Klaviyo is a marketing automation and email platform used for marketing any business that sells online.
Mailchimp is a popular all-in-one integrated marketing platform for small businesses.
SendGrid provides a unique customer communications solution for every stage of the company’s growth.
Constant Contact is one of the largest and fastest-growing email marketing services.
ConvertKit is a full-featured email service provider having automation and other features.
Here are some of the service companies that help you in implementing marketing automation or any other tools mentioned above.
- Date of publication:
- Thu, 04/22/2021 - 22:51
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